If you’ve been thinking about growing your contact list but aren’t sure where to get started, a custom lead generation chatbot might be the perfect answer. Chatbots are an effective, highly customizable way to engage with visitors on your site. The natural conversation style of a chatbot can be a great way to request contact information and share a little preview of your content, all helping you grow your list and collect more leads.

One of the best ways to incentivize visitors to share their contact information with your chatbot is by offering a freebie. A freebie, also called a “lead magnet”, is a service or product you give someone for free in exchange for their email address. Your creativity is the limit when it comes to creating a freebie, but the most popular are digital downloads or products like:

• Checklist

• Downloadable Template

• Discovery Coaching Call

• Ebook

• Mini Course 

Giving your visitors a “taste” of your product for free will help you grow your email list and can be the first step to converting them into paying customers in the future. In a few simple steps, you can combine the power of AI and freebies to grow your marketing list with your Creator.io bot.

Step 1: Create a Lead Generation Chatbot or Update Your Chatbot Settings

In your Creator.io account you can choose from 3 different types of chatbots. The lead generation chatbot is focused on collecting visitor contact information and can be programmed to offer a freebie in exchange for an email address.

Already created a different type of chatbot? No problem. Navigate to the “Settings” tab in your Dashboard and toggle on both options under “Contact collection settings”:

1. Collect email address

2. Include a freebie with email submission

Step 2: Customize your Message

Make sure to craft a message that will greet your website visitors and encourage them to share their email addresses. We give you an example prompt to help get you started, but you can also write your own. We suggest keeping your prompt short and sweet, 1-2 sentences max. 

Step 3: Don’t forget to say thank you!

Lastly, don’t forget to thank your new contact for providing their email address. Craft a message to appear after submission. They’ll see it when the chatbot provides their freebie.